"The Third Wave of Coffee"

by Trish Rothgeb (2002)

   - Source: Barista Magazine

   - Summary: Trish Rothgeb, a key figure in the Third Wave Coffee movement, is credited with coining the term "Third Wave Coffee" in this influential article. In it, she contrasts the Third Wave with previous waves of coffee (First and Second) and discusses how Third Wave coffee focuses on sourcing, quality, and the relationship between the producer and the consumer. Rothgeb's article outlines how Third Wave coffee is about appreciating the nuances of coffee as an artisan product, much like wine or craft beer. The article emphasizes the importance of direct trade relationships, sustainability, and coffee as a high-quality, artisanal product rather than just a commodity.

   - Impact: This article is considered foundational and is often referenced as the origin of the term "Third Wave."